Tuesday, November 20, 2012
What will happen to Hostess and its products?
After long years of enduring a harsh struggle for survival, Hostess,the acclaimed producer of Twinkies, has lost its battle. The defeat of Hostess has resulted in the lost of over 18,000 jobs. Grupo Bimbo, a famous Mexican food company, has been pondering on investing their capital by buying Hostess. Grupo Bimbo has been looking foward to buying Hostess for many years. They are now most interested than ever to purchase Hostess because the total value of the company has lessened. A company that was once offered $580 million is now estimated to be worth $135 million.
Although, Hostess has been under 6 different management teams the company was still unable to stay afloat. According to Frank Hurt, the President of Bakery, Confectionary, Tobacco Workers and Grain Millers International Union International, "Had it not been for the valiant efforts of our members over the last eight years, including accepting significant wage and benefit concessions after the first bankruptcy, this company would have gone out of business long ago." To this statement he added that the managment teams failed to have a succesful business.
On a different note, Twinkies were the product that made the most profit for the company,because of it's high demand. As stated by a brancupty specialist Twinkies alone made the company nearly $68 million. What will happen to this highly requested snack? Is it truly gone for good, or will the company's buyer continue to produce the scrumptious cream filled cake?
"Twinkies May Survive: Mexican Company Grupo Bimbo Looks To Buy Hostess Brand." International Science Times. International Science Times, 19 Nov. 2012. Web. 20 Nov. 2012. .
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